Command the Streets of Birmingham: Reach up to 120,000 Daily with Zero-Emission LED Advertising with VIZIQ
ViziQ – The Intelligent Visibility Network
Birmingham City Centre
Digital Billboards Route
ViziQ is Birmingham’s first zero-emission mobile LED advertising network, delivering data-driven visibility for brands and event organisers. Our 10m2 electric LED vehicle operates on a fixed 12-hour daily route (7 am – 7 pm) through Birmingham’s busiest commuter, business, and retail areas. The route is active seven days a week to maximise audience exposure.
Hagley Road (Inbound)
7:00 AM to 10:00 AM
Hagley Road is one of Birmingham’s primary commuter routes from Edgbaston and Quinton into the city. During rush hour, the area experiences heavy slow moving traffic with approximately 10,000 vehicles per hour and estimated 3 impressions per vehicle.
Colmore Row Business District
10:30 AM to 12:00 PM
Colmore Row is Birmingham’s premium financial and business district with Offices, Cafe’s and public transport hubs. The area provides exposure to between 9,000 – 10,000 pedestrians an hour.
Grand Central Station / New Street Area
12:30 PM to 2:30 PM
This location captures Birmingham’s peak lunchtime activity with heavy pedestrian footfall, shopping
traffic and daily station users targeting over
20,000 people daily.
Bullring & Markets
3:00 PM to 4:00 PM
The Bullring and adjacent Market area remain Birmingham’s busiest retail zone averaging over 19,000 visitors per weekday.
Hagley Road (Outbound)
4:30 PM to 7:00 PM
This location targets the evening rush hour with over 25,000 vehicles in slow moving traffic which provides increased dwell-time and visibility from passing vehicles.
Note: Figures have been modelled using combined Department of Transport (DFt) traffic counts, pedestrian footfall data from Birmingham BID, and visitor statistics from key city locations.
Our vehicle routes adapt on weekends to align with high footfall local events such as football matches, giving our advertisers the maximum exposure for increased ROI.
Total Estimated Daily Reach
Across all route locations, ViziQ’s Birmingham City Centre circuit achieves an estimated combined reach of over 120,000 daily impressions across the full 12 hour period (the figure reflects potential daily views, not unique individuals – consistent with OOH media measurement standards).
Campaign Delivery
- Full 12-hour daily coverage (7 am–7 pm).
- 10 sec ads on Rotation.
- Managed scheduling and proof-of-play reporting.
- Dedicated route repetition for maximum visibility.
Why This Route Works
- Targets both morning and evening rush-hour audiences.
- Covers Birmingham’s key commuter, retail, and business zones.
- Maintains visibility throughout the day with high-footfall exposure.
- Operates 100% electric – sustainable and emission-free advertising.