Case Study
The Fresh Food To Go Kitchen
Campaign objectives:
To drive footfall to the rear of the Tesco store area where the new The Fresh Food To Go KITCHEN was situated.
The client had already undertaken a soft launch in June and then picked Saturday 8th July as its main activation date.
Pre-launch date, Forefront Outdoor Media provided a static poster campaign at the local train station and a digital poster campaign at the entrance to the Tesco store. All the content for the campaign was provided by the clients own marketing agency.
On launch day, Forefront Outdoor Media provided a Triple-Sided AdVan, this was situated opposite the main entrance and the client complemented this by providing its own staff to hand out sample products to customers entering the main foyer.
The campaign was highly successful and this resulted in the products being completely sold out!
Post Campaign Analysis - Key Headliners
10,162
the amount of people
the content reached
2.62 secs
the average time spent
looking at the content
5.29 secs
the average time spent
around the AdVan
56% / 44%
Gender Split
Female / Male