Choosing the Right Advan:
How Different Businesses Are Using Mobile Billboard Advertising to Reach More Customers
Not every advertising campaign has the same objective.
Some businesses want to build brand awareness across an entire city. Others want to make the most of a single high-profile event. That’s why choosing the right mobile billboard advertising solution is just as important as the advert itself.
One of the biggest advantages of a digital advertising van is its flexibility. Whether your campaign needs to travel through busy city streets or remain in one high-footfall location, an Advan can be tailored to suit your audience, budget and marketing goals.
Two recent campaigns perfectly illustrate how different approaches can deliver excellent results.
Case Study 1:
Making the Most of a Major Local Event
Large public events attract exactly what advertisers are looking for—thousands of potential customers already out and about, spending time in one place.
At this year’s Market Harborough Classic Car Show on 5th July, which attracted more than 15,000 visitors, we positioned one of our single-sided digital advertising vans in a static location throughout the day.
Rather than promoting the event itself, the LED screen showcased adverts for a selection of local businesses, giving each one valuable exposure to a large, engaged audience.
Sometimes, staying still is the smartest strategy.
With thousands of visitors walking around the show, a static digital billboard gave advertisers continuous visibility throughout the day. People naturally passed the screen multiple times as they explored the event, helping each advert achieve repeated exposure without the need for a fixed roadside billboard.
It’s a great example of how outdoor advertising doesn’t always have to be moving to be effective.
For local businesses, exhibitions, festivals and community events, a static Advan can provide:
- High-impact digital advertising where audiences naturally gather.
- Increased brand awareness among local customers.
- A cost-effective alternative to permanent outdoor advertising.
- Flexible campaigns that can feature one business or multiple advertisers.
- A memorable way to stand out at busy events.
For businesses looking to reach local customers, using a mobile LED advertising van at a popular event can deliver excellent visibility in a relaxed, engaging environment.
Case Study 2:
Maximum Visibility Across Bristol
Some campaigns need a completely different approach.
For Arrow Taxis Bristol, the objective wasn’t to engage people at a single location—it was to maximise visibility across one of the UK’s busiest cities.
To achieve this, we deployed one of our triple-sided digital AdVans, allowing the campaign to be seen from both sides and the rear of the vehicle.
As the AdVan travelled through Bristol, the campaign reached motorists, pedestrians and commuters throughout the day. Every stop at traffic lights, every busy junction and every city-centre location became another opportunity for people to see the brand.
The additional rear display is particularly effective because it captures attention from traffic travelling behind the vehicle, increasing the number of impressions generated during the campaign.
For businesses focused on brand awareness, this wider visibility can make a real difference.
Whether you’re promoting a taxi company, retail brand, hospitality venue or new business launch, a triple-sided digital advertising van helps keep your message visible from almost every angle.
Which AdVan Is Right for Your Business?
One of the questions we’re asked most often is, “Which AdVan should I choose?”
The answer depends entirely on what you’re trying to achieve.
If you’re attending an exhibition, sponsoring a local event or want to advertise to people gathered in one location, a single-sided digital billboard can be the perfect solution. It’s simple, effective and provides continuous visibility throughout the event. The screen is usually around 10 sqm and can lift up so the view of the content is not obstructed by the audience.
If your objective is to build brand awareness across a wider area, a moving triple-sided digital advertising van allows your campaign to reach people across multiple locations while delivering maximum visibility throughout the day.
That’s the beauty of mobile billboard advertising—there isn’t a one-size-fits-all approach.
Every campaign can be tailored around your audience, your location and your marketing objectives.
Why More Businesses Are Choosing Mobile Billboard Advertising
Traditional billboards still have their place, but businesses are increasingly looking for advertising that offers greater flexibility and better targeting.
With mobile billboard advertising, your campaign goes to where your customers already are.
Whether that’s a major community event, a busy shopping district, commuter routes or city centres, a digital AdVan puts your brand directly in front of thousands of people.
From local independent businesses to national brands, we’ve helped clients use digital out-of-home (DOOH) advertising in creative ways to generate awareness, support product launches, promote services and strengthen brand recognition.
No two campaigns are ever the same—and that’s exactly how we like it.
Let’s Find Your Perfect AdVan
If you’re considering mobile billboard advertising and aren’t sure which setup is right for your business, we’d be happy to help. Whether it’s a static display at a high-footfall event or a city-wide campaign using one of our triple-sided AdVans, we’ll work with you to create a campaign that gets your message in front of the right people.