Case Study
Harborough Carnival 2023

A major local annual event held every June, featuring 26 floats that parade through Harborough town, with streets lined by thousands of spectators. The event then concludes at St. Mary’s Showground with over 90 stalls, a central stage featuring various local performances, and live music.

Campaign objectives:

In previous years the Carnival Committee would produce printed leaflets containing the event guide and sponsors ads. This year was the first time they decide to opt for a more sustainable approach and instead of printed material they hired our Triple-Sided AdVan.

Our AdVan showcased their sponsors ads and the event schedule throughout the 12 hour day.

Post Campaign Analysis - Key Headliners


the amount of people
the content reached

14.85 secs

the average time spent
looking at the content

80.67 secs

the average time spent
around the AdVan

50.8% / 49.2%

Gender Split
Female / Male

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