Case Study
Everest Lounge Restaurant
An established restaurant opened a new location in a neighboring town and needed to raise awareness in order to boost bookings leading up to the Christmas 2022 period.
Campaign objectives:
To promote the restaurant to both the local community, the large student population in the town and the high net worth surrounding villages.
Forefront Outdoor Media designed tailored content to target each key audience and collaborated with the restaurant owners to plan a route for the AdVan.
The Single-Sided AdVan was used for this campaign and covered all the major supermarkets in town, the key student populated areas and the villages.
The campaign was highly successful in creating increased bookings and in raising the profile of the restaurant. The client is looking to repeat the activity using our Triple-Sided AdVan in late 2023 for both restaurants as a run up to Christmas 2023.
