Definition of OOH advertising.
OOH, advertising includes static and digital panels that carry advertising throughout urban outdoor environments. A broader range of communication goals can be achieved through OOH through continuous innovation.
Besides rapid broadcast coverage, the increased penetration of the medium in urban environments has enabled more precisely targeted messaging.
STREET FURNITURE
Street furniture and roadside advertising quickly reach the entire urban population, from bus shelters to malls.
BILLBOARD AND LARGE FORMAT
The use of “podiums” in advertising creates memorable brand messaging and boosts brand perception.
Advertisements that communicate effectively with commuter audiences daily.
Influencer advertising reaches decision-makers, trend-setters, and international audiences.
