Driving Awareness Where It Matters:
Crimestoppers Campaign with Leicestershire Police and Advan Advertising

We recently had the opportunity to support an important public awareness initiative with The Office of the Police and Crime Commissioner for Leicestershire Police in partnership with CrimeStoppers on 26th June 2025. The goal? To raise visibility and encourage community engagement around crime prevention and anonymous reporting.

To deliver this message directly into the heart of the community, we deployed a mobile AdVan campaign—a powerful tool for making meaningful connections in public spaces.

Taking the Message to the Streets

The campaign involved driving our AdVan through key areas across Leicestershire, targeting high-footfall locations and local hotspots with real-time messaging. With bold visuals and clear calls to action, the vehicle served as a mobile billboard, helping to inform residents about the role of CrimeStoppers and how they can report crimes anonymously.

Why Use Advans?

Traditional advertising methods can sometimes fall short in reaching the right people in the right places. That’s where AdVans shine. They bring the message to the community, rather than waiting for the community to come to the message.

With the flexibility to move across multiple locations in a single day, AdVans/DigiVans allow campaigns to stay hyperlocal and highly visible. For this particular initiative, that meant engaging with communities who might not otherwise interact with digital campaigns or static ads.

High Visibility. Local Impact

The mobile nature of AdVans meant we could position the campaign in areas that needed visibility the most—outside schools, community centres, markets, and key thoroughfares. The campaign helped to normalise conversations around crime prevention and opened up opportunities for local dialogue.

The Unique Value of Advans in Public Awareness Campaigns

• Immediate visibility: The size and movement of an Advan naturally draws attention.
• Targeted deployment: Messaging can be localised by area and adapted in real time.
• Cost-effective reach: Compared to other out-of-home (OOH) channels, Advans deliver strong ROI through extended impressions and flexible scheduling.
• Engagement-ready: Staff or leaflets can accompany Advans for on-the-ground engagement.

Outcome and Reflections

Visibility was high, messaging was clear, and the mobile format allowed for dynamic and responsive placement.

Final Thoughts

Campaigns like this demonstrate just how effective AdVan advertising can be for public sector initiatives. When the goal is to raise awareness and drive meaningful action at a local level, there are few tools as direct and flexible as an AdVan or DigiVan.