Rethinking Outreach:
How AdVans Delivered Results for a Perimeter Security Brand

When it comes to niche B2B marketing, traditional approaches like cold calls, email blasts, or direct mail campaigns can often fall short. For specialist manufacturers like Teksec, a leading provider of perimeter security solutions and automated barriers, cutting through the noise to reach the right decision-makers requires something a little different.

That’s where our AdVan Digital Out-of-Home campaigns came in.

Breaking the B2B Mold

AdVans/DigiVans—typically seen promoting retail offers or leisure events—may not be the obvious choice for B2B brands. But that’s exactly why they work.

By taking your message directly to where your potential customers are—industrial parks, logistics hubs, or trade events—you can bypass saturated digital channels and stale outreach methods.

For Teksec, we did just that.

A Targeted, Strategic Approach

We worked closely with Teksec to identify key geographic zones and audience clusters, focusing on sectors most in need of advanced perimeter security: distribution centres, manufacturing facilities, and premisses with automated barriers or gates.

Rather than wait for the right people to open an email or answer a phone call, our Advan took Teksec’s message directly to their doorstep—literally.

The campaign featured:

• High-impact mobile digital billboard messaging tailored to the brand’s core value propositions. With a key focus on preventative maintenance/service, installation and keeping businesses compliant with Health & Safety regulations.
• Route planning designed to maximise visibility by targeting medium to large industrial estates within Northamptonshire. Businesses with existing automated barriers or gates, and high footfall locations such as Coffee/Sandwich vendors within these industrial estates at key times of the day.
• Campaign tracking with detailed reporting and insights post-campaign for the client.