How AdVans Drive Student Engagement
for Scarborough UTC Open Day
Attracting prospective students to an open evening is a crucial step in showcasing a school’s offerings, culture, and opportunities. Traditional marketing methods such as flyers, online ads, and social media can be effective, but nothing quite captures attention like a mobile, high-impact advertising campaign. That’s where AdVans and DigiVans come in.
The Power of Mobile Advertising
AdVans offer a dynamic way to reach potential students and their families by taking your message directly to them. Unlike static billboards or digital campaigns that require active engagement, AdVans ensure your advertisement is seen by thousands as they travel through key locations at strategic times.
Case Study: How AdVans Helped a School Drive Open Evening Attendance
Recently, we partnered with Scarborough UTC who were looking to increase attendance at their annual Sixth Form open day. Their challenge was reaching students and parents who weren’t actively searching for school options but might be influenced by a well-placed, eye-catching advertisement.
Our Approach
- Strategic Route Planning: We identified high-traffic areas, including supermarkets, main roads, and feeder schools into Scarborough UTC:
Schools
Covered
Pindar School
Scalby School
Lady Lumley’s School
Graham School
Supermarkets
& High Footfall Areas
Scarborough Train Station
Tesco Scarborough
Sainsbury’s Scarborough
CO-OP Pickering, North Yorkshire
Lidl Pickering
Peasholm Park
Sainsbury’s Falsgrave Road
Aldi Scarborough
- Engaging Visuals & Messaging: The AdVan featured bold, easy-to-read messaging with a clear call to action and designed by the client.
- Timed Campaign Execution: The campaign ran for 3 days leading up to the event, with the AdVan operating during school runs, evening commutes, for maximum exposure.
Conclusion
If you’re looking to enhance your school’s open evening attendance and brand awareness, consider AdVans as a powerful addition to your marketing mix. By bringing the message directly to your audience, you ensure maximum visibility and engagement.
Don’t just take our word for it
Want to learn more?
The results
70,254
The total number of people our AdVans reached
3.4
seconds
The average time people looked at our ads
13.26
seconds
The average dwell time spent around the AdVans